The value of CPD in the fitness profession

What do Personal Trainers, Doctors, Teachers and Dentists all have in common?

They command instant authority, credibility and respect which ensures we listen to them and follow their instructions.

As a Personal Trainer, you’ve demonstrated substantial commitment to turning your dream into a reality: You’ve gained the qualifications you need, you’ve started your career, and built up a good list of clients and are working hard to helping them achieve their goals.

However, your business is critical to your future so it’s worth taking a few minutes to think about how your business is progressing, how you’re achieving your clients’ goals, and whether your business is helping you to achieve your personal and financial goals.

And, having given it some thought, when you want to progress, what path should you take?

Education doesn’t stop after receiving your Level 2, 3 or 4 qualification…

For any serious professional who wants to achieve success and be considered a fitness expert, education is an ongoing journey.

How do you gain the knowledge you need in an effective and efficient manner?

CPD (Continued Professional Development) training is the perfect form as you can gain valuable skills without the need to commit to months of expensive, time-consuming, full-time study. Indeed, many CPD courses can be completed through e-learning courses; fitting in between your existing clients, over just a few days – and some CPD courses are free.

As the pace of change speeds up, it’s imperative that PTs are up to date with the latest tools and techniques. And this means regularly reviewing what new core fitness skills you’d like to gain, what new skills can help your business – always considering how you’d like your career to be over the coming years.

By topping up your knowledge with specific, specialist knowledge, CPD courses help keep the trainer at the peak of their game – ensuring they know the latest information and techniques to help their clients. Without this knowledge, trainers risk getting left behind, with their clients taking their business to more knowledgeable and committed trainers.

CPD courses, just like any form of study and qualification, should deliver a tangible reward for you, your clients or your business, now or in the future. Remembering this when looking at the array of CPD courses available can help you choose the right course at the right time for you and your business.

As the saying goes, knowledge is power, and CPD gives you the knowledge!

fibodo have created a CPD course, Grow Your Coaching Business, that has been accredited by CIMSPA and is worth 3 CPD points. This course has been specifically designed to help fitness professionals who want a successful coaching business, make a difference to clients’ lives, and to earn a good income. More details are available at http://www.fitpro.com/courses/index.cfm/fuseaction/home.Course/courseid/45.

How a Golf Coach benefit from Facebook

Executive Summary
Facebook has a lot to offer a golfing instructor. In this post we will explore how you can set up a business page and what kind of posts you can create for your golf coaching business.

Introduction to Facebook

How to set up a business page / social account

Facebook Image Size Guide

How to use Facebook as a Golf Coach

Examples of Posts from Facebook

Conclusion

Introduction to Facebook

Facebook has over 2.1 billion Monthly Active Users and is still one of the largest social networks out there. Monthly Active Users continue to rise by 15% year on year and are expected to keep on growing over the next few years.

How to set up a business page/social account

When setting up a Facebook page as a golfing instructor, consider filling out enough information that helps your clients understand everything about your brand. Plus remember to add images that best represent your golfing instructor business.

Facebook pages can be managed by more than one person, called ‘Administrators’. You can assign your golf club staff members access to become Administrators of your Facebook page via the ‘Page Roles’ category under ‘Settings’. This way your team members are able to edit your content and respond to comments and messages sent to the page.

Facebook Image Size Guide

Profile Photo: Max 2048 x 2048px Min 761 x 761px

Cover Photo: Max 1958 x 745px Min 820 x 312px

Post: Max 2048 x 2048px Min 492 x 761px

Link Photo: 1200 x 628px

Video length: 45 minutes

How to use Facebook as a Golf Coach

How it is effective

There are many ideas which you can try out on your golf coaching Facebook page.

 80% of consumers say authenticity is the No. 1 factor in their choice to follow a brand. You can capture footage of your clients coaching sessions, as long as you get your clients permission beforehand.

 You can then add ‘before and after’ videos onto your Facebook page so that your client, and everyone else, can see that your methods deliver successful results.

 Consider sharing your thoughts on certain types of golf coaching you provide or demonstrating techniques which you think will enhance their skills. This content could also be presented in a photo or via a video.

When creating videos of your clients’ sessions, think about creating short clips – you don’t have to produce long-form content. Aim to get the message across in the first few seconds of the video as videos less than 90 seconds keep 53% of viewers, compared to those over 30 minutes that retain only 10%.

Sharing this kind of information on your Facebook page can help generate discussions and build a larger following base for your golf coaching business.

How to get the most out of it

Due to your extensive golfing skills and knowledge, your clients will want to follow you if you share valuable insights. You can produce opinion posts around certain critical topics within the golfing sector, encourage your clients to have their say in the comments of your posts, and consider interacting with them and carrying on the discussion.

Once your team gain access to the Facebook page you can ask them to share your page on their social media channels. You may wish to invite existing clients to the page or your Facebook friends. You can do this by clicking on the three dots icon under your cover photo, selecting ‘Invite Friends’ then searching for the friends you wish to invite to like your page.

Use the ideas above as starting points for posts on your Facebook page. The more content you produce, the more you can learn what works well and generates discussions. To assess this, you can look at your analytics via the ‘Insights’ tab to see what content is performing well on your page and what isn’t.

Examples of Posts from Facebook

Good Examples

Me and My Golf

Me and My Golf deliver a mixture of content on their Facebook page, including video posts and links to their blog. They always aim to get their audience interacting with their posts, and they do this by asking questions related to the topic they wish to address.

In the example above they have asked their audience if they were playing golf at the weekend and how they performed. As you can see in the comments, their audience took the time to respond. It’s good practice to ask questions to your audience so there is a starting point to a discussion for your comments section. Once there are a few comments then you can take some time to interact with them.

Key Takeaways

  • Your posts can have questions that start a discussion. This can help you understand more about your clients and potential clients
  • Share video tips about how your audience could improve their technique or share information that might be valuable for them.

Bad Examples

Lee Wilson Golf

Key Takeaways

  • If you wish to tag a client in your post, make sure you do so correctly. To tag a client, you should input the ‘@’ symbol and enter their Facebook username. You will then be able to select your chosen client from a list of pages or people that match that username.
  • Before creating a post on Facebook, consider if it is easy on the eye. A post that seems confusing for the reader may reduce the amount of engagement it receives.

Conclusion

Use Facebook as away to showcase what your golf coaching business is all about, showcase client stories and use it to highlight what makes you stand out from the competition.

Need some inspiration for what to post on Facebook? Then follow us on Facebook>

You can sign up with fibodo for your golf coaching business and get going today.

 

 

It’s time we gave PTs and coaches a fighting chance

Megan Sowney, Commercial Director, fibodo

As an industry, we’ve always known how well-placed we are to tackle the ever-spiralling issues of inactivity and obesity, and in doing so help prevent the myriad of associated health problems.

But we can’t be truly instrumental in affecting change, and turning the tide of inactivity, until we start supporting, and helping to develop the careers of our PTs and coaches. At no point, in any of the countless training courses and degrees running around the country, are we teaching students what it means to run your own business. Or how to make a successful career – and a living wage – out of their newly-acquired skills.

Every newly-graduated PT or sports coach is full of knowledge, expertise and passion, with most desperate to make a difference. They should be selling their time to earn money. However they’re not given basic business skills or the knowledge. Is it any wonder PT attrition rates across this industry are woeful? It takes four to six weeks to qualify as a Level 3 PT and I was once told in another four to six weeks most new recruits have left the industry, taking their raw talent with them.

fibodo in partnership with FitPro, has created a CIMSPA-accredited e-learning course ‘Grow Your Coaching Business’, worth 3 CPD points. This course is designed to fill the skills gap and give PTs and coaches the knowledge to successfully run their own business, using easy-to-use technology and software to attract and retain clients. Our ultimate aim is that every training provider and university should be offering business and technology skills as part of their courses.

People use tech every day. We’re never without our phones. Utilising technology, having an online presence – it’s the ‘now’ for any aspiring trainer, successful PT or coaching business. Imagine if each newly trained PT or coach made a go of their business and, in doing so, encouraged 10 new clients to exercise… just think about the nationwide effect it could have.

fibodo creates innovative new way for PTs to reach 200,000+ potential clients

PTs and sports coaches can now gain exposure to more than 200,000 potential new clients, through a unique partnership between fibodo and the workforce benefits platform, WRKIT.

fibodo (Find it. Book it. Do it), the booking management platform for fitness professionals, has entered into a partnership with WRKIT, which offers up employee benefits and has more than 200 client companies including the NHS, Fedex, Dropbox, E.ON and AECOM.

From 5th November, employees from all of these companies will be able to access the WRKIT Activity Hub, powered by fibodo, as a way to find and book activities with personal trainers and sports coaches.

Anthony Franklin, fibodo founder and CEO, says: “fibodo is empowering PTs and coaches to achieve successful businesses. In addition to fibodo providing them with a comprehensive booking management platform, they can now gain access to hundreds of thousands of potential new clients. This alone could enable them to achieve a significant increase in client volume and income – without any additional marketing or set-up costs.”

“Offering employee benefits is increasingly becoming a must, rather than just a nice-to-have. Research by Glassdoor shows that 80 per cent of employees actually want benefits or perks more than a pay rise. Our partnership with WRKIT allows those employees to easily search for any activities they’re interested in nearby, be that finding a PT or sports coach. For companies using WRKIT, fibodo enables them to proactively contribute to their staff’s health and wellbeing.”

If employees using WRKIT request a PT or coach and there isn’t yet one on the system to meet their needs, the fibodo team will proactively source activity professionals in the right location – offering PTs the chance to get on board with guaranteed clients ready and waiting.

The WRKIT Acivity Hub, powered by fibodo, will join the existing WRKIT suite of modules, which already offer employees opportunities to save money on everything from cinema trips, holidays and the weekly shop to car insurance and educational courses.

Peter Jenkinson, Business Development Director at WRKIT, says: “By partnering with fibodo, WRKIT will be giving hundreds of thousands of employees a straightforward and trusted way to find, book and do sports and activity sessions – enabling employees to become healthier, more active and happier.  We’re also delighted to be supporting every PT and sports professional on fibodo, helping them grow their business and get more people active.”

The system will be up and running from 5th November 2018. To find out more, please visit www.fibodo.com and https://wrkit.com/en-EU/.

Building a better business

Anthony Franklin, fibodo founder and CEO, explains how being a successful PT is about more than just core fitness skills and good intentions – to really make a difference, fitness professionals need useful business skills

In an increasingly crowded marketplace, PTs and coaches are always looking for ways to stand out and differentiate themselves from their competitors. Knowing your stuff and being a great trainer – in the past this was enough to make a go of it. But a successful fitness trainer nowadays needs broader skills to engage clients and get the most from their passion. 

Often PTs and coaches have invested everything they have to develop their businesses, in an effort to forge successful careers. But they aren’t being taught vital business skills and, until this changes, our industry will continue to lose great fitness professionals.

To address this skills gap fibodo, in partnership with FitPro, has created a CIMSPA-accredited e-learning course, worth 3 CPD points. The ‘Grow Your Coaching Business’ course is designed to equip PTs and coaches with the knowledge to successfully sell their time. It teaches business essentials and best practice on insurance, consumer trends, attracting new clients, selling time and maximising earning potential. It also covers useful tools including Facebook, Instagram, TrustPilot and Hootsuite, and how new software like fibodo’s fully-customisable booking management platform can help fitness professionals get booked and paid, and grow their business.

To further empower PTs and sports coaches, fibodo has also joined forces with workforce benefits platform, WRKIT. Fitness professionals registered on fibodo will automatically promote spare capacity with over 200,000 potential new clients.

WRKIT’s Activity Hub, powered by fibodo, will be supported by and made available to the employees of 200 companies including the NHS, FedEx, E.On and AECOM. From 5th November, employees from all of these companies will be able to find, book and do activities with personal trainers and sports coaches.

Immediate access to such a huge number of potential new clients that are actively seeking their expertise, combined with a better grounding in the business skills needed to effectively sell your time, will enable PTs and coaches to achieve a significant increase in client volume and income – without any additional marketing or set-up costs.

https://www.fibodo.com

How a Personal Trainer can benefit from Social Media

Executive Summary

If you’re a Personal Trainer and you want to get the most from social media, we have created a series of comprehensive, practical blog posts to help you benefit from all things social. Read on to find out a little bit more about each blog post we have released.

Getting Followers
Social media is a great way to connect to new customers or existing ones and share the story of your business. You can find out some valuable information on how to get followers on social media for your personal trainer business.

Using Social Media to grow your business
Social media is an effective way to grow your PT business. In this blog post, you’ll discover the 3 ways we recommend you grow your personal trainer business through social media.

 

Facebook for Personal Trainers

How a Personal Trainer can benefit from Facebook

Introduction to Facebook
Facebook is the leading social media platform and there are some useful statistics to read in this part of the blog.

How to set up a business page
You can either set up a business or brand page on Facebook. Learn all about how to set one up and what you might need to get a page on Facebook.

Facebook Image Size Guide
Facebook has a few size requirements that you should consider for your Facebook business page as a Personal Trainer.

How to use Facebook as a Personal Trainer
You will find a lot of information about how Facebook is the leading social media platform and can be an effective platform for your personal trainer business. Get some extra information on how you can get the most out of it.

Examples of posts from Facebook
What Facebook posts work well? Which posts fail? We give our thoughts on successful and unsuccessful posts, and the lessons you can learn that can help you with your posts.

Conclusion
A handy summary of all the useful information that can enable you to create a powerful Facebook presence for your personal trainer business.

 

Twitter for Personal Trainers

How a Personal Trainer can benefit from Twitter

Introduction to Twitter
Twitter is a platform used for businesses to interact with their customers, and can be a great platform for a Personal Trainer.

How to set up a business page
Twitter gives you one option of a profile, find out a lot more information on how to set it up and what you will need.

Twitter Image Size Guide
Twitter has a few size guidelines that you should consider following when you add images to your profile or post to it.

How to use Twitter as a Personal Trainer
You can learn a lot of valuable information on what Twitter has to offer for your personal trainer business. Get some great advice on what you could potentially be creating on your social media channels.

Examples of posts from Twitter
Some fitness brands have a great Twitter strategy whilst others don’t. You can read more about mistakes you should avoid and some ideas on what you can be doing on Twitter.

Conclusion
A handy summary of all the useful information that can enable you to create a powerful Twitter presence for your personal trainer business.

 

Instagram for Personal Trainers

How a Personal Trainer can benefit from

Introduction to Instagram 
Instagram is a photo based sharing site and has over 1 billion Monthly Active Users. It has seen some major success after the introduction to Instagram Stories.

How to set up a business page
Instagram offers brands to set up a business account, which is a huge advantage for Personal Trainers. You can find out all about how to set up a business account here.

Instagram Image Size Guide
Adding great images can help you achieve a successful Instagram feed. This useful size guide is the perfect resource to ensuring your images catch the eye.

How to use Instagram as a Personal Trainer
Instagram is a great platform for your personal trainer business to be seen. Find out how you can best utilise the features and some ideas on what you could do on your personal trainer social media channels.

Examples of posts from Instagram
Instagram posts can sometimes be executed incorrectly. We share some very helpful information on good and bad examples of Instagram use. You can learn a lot on what you can do and what you shouldn’t be doing on your personal trainer account.

Conclusion
A handy summary of all the useful information that can enable you to create a powerful Instagram presence for your personal trainer business.

 

LinkedIn for Personal Trainers

How a Personal Trainer can benefit from LinkedIn

Introduction to LinkedIn
LinkedIn is a business-networking platform that is ideal for connecting with professionals in your sector.

How to set up a business page
It’s very simple to set up a LinkedIn page for your Personal Trainer business. Find out how you can set one up.

LinkedIn Image Size Guide
Keep these sizes in mind when setting up your page and when creating posts on your LinkedIn page.

How to use LinkedIn as a Personal Trainer
LinkedIn is a professional network and can be a platform where you can share information about how you run your business. You can find much more information on how to use it in the post here.

Examples of posts from LinkedIn
We share some very helpful advice from both good and bad examples of LinkedIn posts from fitness brands.

Conclusion
A handy summary of all the useful information that can enable you to create a powerful LinkedIn presence for your personal trainer business.

How a Personal Trainer can benefit from Twitter

How a Personal Trainer can benefit from TwitterExecutive Summary
Twitter has a lot to offer a Personal Trainer. In this post we will explore how you can set up a business page, what kind of posts you can create and what you can do on your account to grow your follower numbers.

Introduction to Twitter
How to set up a business page / social account
Twitter Image Size Guide
How to use Twitter as a Personal Trainer
Examples of Posts from Twitter
Conclusion

Introduction to Twitter

Twitter has over 336 million Monthly Active Users. It has slowly become a big platform that has users such as celebrities, world leaders and CEOs. A lot of major cultural events have been covered on this channel and for many Twitter is a place where they get a lot of their news.

How to set up a business page/ social account

You only have one option for the type of account you can set up on Twitter. Follow the on-screen instructions on how to set up a profile. It is straight-forward and you can be set up in a matter of minutes.

Once set up, you can add a bio/description on what you do. You have a limit of 160 characters on Twitter for doing this so make sure you go straight to the point.

Add in your profile photo – you could use either your photo or your logo. Whichever profile photo you use, it can be a good idea to make sure it represents your brand well and has some branding on it.

Twitter Image Size Guide

Profile Photo: 400 x 400px (Note: Profile Photos are circular so some cropping may occur)
Cover Photo: 1500 x 500px
Post: 440 x 220px
Video length: Max 2 minutes 20 seconds

How to use Twitter as a Personal Trainer

How to get the most out of it
Twitter is a useful platform to share up to date information about what services you provide to your clients. It is also a nice way to share photos of sessions, and you may wish to tag your clients into posts, if at all possible (by adding their username @name.)

Videos on Twitter get retweeted six times more than static images. You can use videos to highlight what you are doing during your sessions, or what types of services you provide, or with client testimonials/feedback.

GIFs
A GIF is a very short (commonly from 1-3 seconds) video. Often a GIF will be taken from films, TV shows, etc. to convey a particular emotion or attitude in a more engaging way than a simple text.

Unlike on other channels, GIFs are widely used on Twitter. Tweets with GIFs generate six times more engagement than basic text updates. You can select which GIFs you want to use directly in the Twitter app.

For example, you might inform your audience that you are about to start your day of training with your clients, so you might wish to add an “excited” GIF.

GIFs are also a great way to respond to your clients on Twitter as it shows a more human side to your business. A client could have tagged you in a post and mentioned how great their session was. You could then reply with a GIF that is related to the phrase “Thank You”.

Hashtags
Hashtags can help you reach a new audience. In the same way as with Instagram, it’s worth using Hashtags that are relevant to your post.

If you were going to tweet about your fitness routine you could use hashtags such as #fitness or #workout but we wouldn’t recommend you use hashtags such as #wanderlust of #traveller as it serves no purpose to the context of the post.

It’s worth sticking to including just one to two hashtags in a tweet. Research shows that in posts where more than two hashtags are included, post your engagement actually drops by an average of 17%.

Polls
Twitter Polls are a great way to get to know your audience better or to see if they have any knowledge of the type of fitness you offer. One of the best features of Twitter polls is that you can add 4 choices of answers and choose the length of time the audience has to reply to the poll.

At the end of the poll you can see how many people answered your question and what option they chose. This could be great for further content in the future to demonstrate show off how many people answered, and elaborate on the correct answer.

To keep the novelty factor high, you may wish to use polls sporadically and not bombard your audience with lots of polls.

Examples of Posts from Twitter

Good Examples
Soul CycleHow a Personal Trainer can benefit from Twitter

Soul Cycle  has a feed with lots of different types of content, from video to motivational posts to retweets of customers’ posts. Soul Cycle also does a great job of experimenting with different types of content on their Twitter channel.

They add a lot of motivational posts on their Twitter feed and either express this in image format or just text format. Soul Cycle also successfully maintains their brand colours all their imagery.

Whenever relevant to their brand, they will give their opinion on trending topics according to their country.

Key Takeaways
● Jump onto trending topics when it suits your Personal Trainer business. You don’t have to be involved in every trending topic. Recurring ones you could posting about include #MondayMotivation, #WednesdayWisdom and #ThursdayThoughts.
● Communicate with your audience on Twitter. There are many ways to do this and you can interact with them by retweeting their posts or replying back to them.
● Experiment with different types of content on your Twitter feed. You could first just try out text posts then move onto image posts.

Bad Examples
Muscle & FitnessHow a Personal Trainer can benefit from Twitter

Key Takeaways
● This post has a misleading link attached to the post. There is also not enough context to the link for the consumer, which may lead to no one clicking on the link.
● If you do share a link, aim to use an image that represents the link you are sharing.
● Try not to use imagery that is taken direct from Google, if at all possible take your own photos and think about taking well-composed ones.

Conclusion

Twitter when used correctly can be a great tool for your personal trainer business. Remember to try out as many different types of content on this channel, there is a lot you can try out.

Need some inspiration for what to post on Twitter? Then follow us on Twitter

You can sign up with fibodo  for your personal training business and get going today.

How a Personal Trainer can benefit from LinkedIn

How a Personal Trainer can benefit from LinkedIn

Executive Summary
LinkedIn has a lot to offer a Personal Trainer. In this post we will explore how you can set up a business page, what kind of posts you can create and what you can do on your page, to help grow the number of followers you have.

Introduction to LinkedIn
How to set up a business page / social account
LinkedIn Image Size Guide
How to use LinkedIn as a Personal Trainer
Examples of Posts from LinkedIn
Conclusion

Introduction to Linkedin

Linkedin has over 294 Million Monthly Active Users and is primarily a business-networking platform. You may have used this to connect with professionals in your sector or colleagues you have worked with before.

How to set up a business page/social account

You will need to have a Linkedin profile set up before you create a company page. After setting up your profile, click on “Work” at the bottom of the screen, then select “Create a Company Page”. From here, simply follow the on-screen instructions on how to set up a “Company Page”.

You have real freedom on how long the description of your company will be. As well as adding a profile photo, you can also add a Cover Photo on Linkedin so it’s often best to choose one which best represents your brand.

Linkedin Image Size Guide

Profile Photo: 400px x 400px
Cover Photo: 1536px x 768px
Post: 562px x 368px
Video length: Min 3 seconds.  Max 10 minutes

How to use LinkedIn as a Personal Trainer

LinkedIn is the most professional social media site, so you might not share the same content as you would on your other social channels. With LinkedIn, you could focus on connecting to other personal trainers in your industry.

It might feel like a link heavy sharing site, but you may have seen more videos and image posts appear on your LinkedIn feed. It could be an option to post images of what you are doing to keep on top of your business.

You could showcase images of your workspace and explain how you run your business, which might interest your audience.

Link Sharing
You don’t have to always share articles that you create. Why not post articles from other sources that would benefit your followers? It will show that you are actually taking the time to recommend useful resources to your audience, and demonstrate that you are aware of what is happening in the fitness sector.

Videos
Much like with other platforms, video is becoming a hugely popular form of content to share. Your videos could be on how you run your Personal Trainer business or on, sharing some advice or tips on how you run your sessions effectively.

Examples of Posts from LinkedIn

Good ExamplesHow a Personal Trainer can benefit from LinkedIn

Equinox generally posts a lot of links to their LinkedIn page about the fitness industry. The links and posts that Equinox adds can give you a better understanding of what the business is like with information on what Equinox offers for its clients.

Key Takeaways
● Think about the fact your LinkedIn audience will be different to the audience that follows you on the other social channels. So, cater your content to that specific audience.

Bad Examples
Fitness World

How a Personal Trainer can benefit from LinkedIn

Key Takeaways
● Make sure the images you have on the link are relevant to what you want to address in the post.
● Provide a caption if you are sharing a link, so that the audience can understand what they are going to read. It is always best to add some context.

Conclusion

LinkedIn can be channel where you share a lot more posts related to your personal trainer business and how you run it. Experiment with the type of posts you put on LinkedIn.

Need some inspiration for what to post on LinkedIn? Then follow us on LinkedIn

You can sign up with fibodo  for your personal training business and get going today.

How a Personal Trainer can benefit from Facebook

How a Personal Trainer can benefit from Facebook

Executive Summary
Facebook has a lot to offer a Personal Trainer. In this post we will explore how you can set up a business page, what kind of posts you can create and what you should try and do on your page.

Introduction to Facebook
How to set up a business page / social account
Facebook Image Size Guide
How to use Facebook as a Personal Trainer
Examples of Posts from Facebook
Conclusion

Introduction to Facebook

Facebook has over 2.1 billion Monthly Active Users and is still one of the largest social networks out there. Monthly Active Users continue to rise by 15% year on year and are expected to keep on growing over the next few years.

 

How to set up a business page/social account

First of all you will need a Facebook profile in order to set up a Facebook page. You will have a few options to choose from when setting up a Facebook page. In the case of a Personal Trainer you will need to choose the Business or Brand option.

You will need to choose a name for your page and add vital information such as an address and website.

Start to fill up your page with a description and overview of who you are. For ease and continuity, you may wish to use the same text that appears in your “About Me” section from your website.

Add a profile photo, which can always be a photo of you or your a logo. It is also worthwhile making sure you have clear branding or imagery that represents your brand placed on your cover photo.

 

Facebook Image Size Guide

Profile Photo: Max 2048 x 2048px Min 761 x 761px
Cover Photo: Max 1958 x 745px Min 820 x 312px
Post: Max 2048 x 2048px Min 492 x 761px
Link Photo: 1200 x 628px
Video length: 45 minutes

 

How to use Facebook as a Personal Trainer

How it is effective
As previously mentioned Facebook is one of the top leading social media platforms. Facebook releases many features for business pages to use, which can allow you to get the most out of it.

What you post onto your Facebook page may be different to what you post on Twitter and Instagram. You could post video on your Facebook Page or post photos.

Video is slowly becoming the leading form of content being produced on this platform, with people now watching more video on Facebook than YouTube, (47% watch video on Facebook and 41% watch video on YouTube.)

You could use video to capture footage of the training sessions with the client’s permission. This footage can be captured on your smartphone device, and be posted directly to Facebook. Why not capture footage to keep as a log of your client’s progress; this could be added to your Facebook Page to show how your teaching actual leads to impressive results.

How to get the most out of it
Facebook recommended producing content that comes across as authentic and which starts a conversation.

Post on a frequent basis and don’t be afraid to post every day of the week. Facebook who recommend mentioned that you can post a variety of content such as text posts, image posts, and video post or link posts. Find a type of content that works best for you and your audience. If you think about creating video posts then consider that Facebook actually recommends creating videos as short as 15 seconds long. Start to think about getting the message across in the first few seconds of the video.

We encourage you to communicate with your audience via the comments. This is perfect to keep a long-term relationship via Facebook. It is also said that personalized messages are more satisfying to the receiver than a simple “Like”.

Keep track of your analytics via the insights tab to see how well your content is performing on Facebook. Study what days work best for the channel, what posts generate more comments, likes and shares, and what isn’t working well and then do more of what’s successful.

 

Examples of Posts from Facebook

Good Examples
CrossFit

How a Personal Trainer can benefit from Facebook

CrossFit  has a really heart warming Facebook feed. They share so many stories from their different clients all over the US. The post above was one of our favourites, and it has a great way of conveying emotion through a simple post about the growth of an individual. The post above to note as well actually has 1.7K reactions on it, which seems to be their best post over the last few months. Social Media is a perfect place to share stories about people and, it is said that content which conveys meaning may actually make people want to return back to you. Not only do they share stories about their clients but also post content around workout techniques and provide links for further information.

Key Takeaways
• Your client’s success stories are a great place to start for generating content on your Facebook feed.
• Your audience will want to know what types of workouts you offer so why not showcase your techniques via photo or video.
• You can always share content from your blog or links to articles that are relevant to your sport.

Bad Examples
Espinoza Fitness

How a Personal Trainer can benefit from Facebook

Key Takeaways
• Try not to use an image which is taken from Google images, and you don’t actually own. You can easily create motivational posts via online image editing tools.
• This account tried to tag in a few people, make sure you correctly do this. Otherwise the person you want to tag won’t be notified and might miss out on the post.

Conclusion

Facebook has a lot to offer for a Personal Trainer and it’s a fantastic place to set up your business. Reach out to a huge audience and take advantage of the opportunity to create some engaging posts to your clients. Need some inspiration for what to post on Facebook? Then follow us on Facebook  You can sign up with fibodo  for your personal training business and get going today.

How a Personal Trainer can benefit from Instagram

How a Personal Trainer can benefit from

Executive Summary
Instagram has a lot to offer a Personal Trainer. In this post we will explore how you can set up a business page, what kind of posts you can create and how you can grow your follower numbers.

Introduction to Instagram
How to set up a business page / social account
Instagram Image Size Guide
How to use Instagram as a Personal Trainer
Examples of Posts from Instagram
Conclusion

Introduction to Instagram

Instagram has over 1 billion Monthly Active Users. The photo based sharing site has, after much debate, released a very similar feature to SnapChat called Instagram Stories. Following this introduction, Instagram has enjoyed substantial growth and keeps on growing year on year.

How to set up a business page/social account

You can choose a business page rather than a personal page, which we highly encourage you to use. A business page enables you to add a physical location, an email and contact details so your customers can interact with you directly within the app. You will also get access to analytics for your business page.

To set up a profile follow the on-screen instructions. Instagram has a limit of 150 characters for your bio so try and keep it brief. You don’t have the option to add a cover photo. On Instagram make sure the profile photo and description best represents your brand.

Instagram Image Size Guide

Profile Photo: 400 x 400px
Post: 1080 x 1080px
Video length: Min 15 seconds Max 60 seconds

How to use Instagram as a Personal Trainer

Instagram has many useful features for businesses. What kind of content could you produce for your Instagram feed?

● Share photos or videos during your sessions. Also you could showcase various training techniques you offer your clients.

● In Instagram, user generated videos are viewed 10 times more than video content created by a brand. You now can post more than one image or video to a post. This could be great if you wanted to show off multiple videos of your clients’ sessions or the progress one of your clients has made.

Hashtags
The key to using hashtags on Instagram is to use relevant ones. For example, if you post a picture of your workout outfit, you could use hashtags such as #fitness or #instafit but you wouldn’t use hashtags such as #wanderlust or #traveller since they are not relevance to the content of the post.

You don’t want to add too many hashtag in your posts either, so it is suggested to use the maximum of 9 on each post. This amount can help get engagement on a post. Something to bear in mind as well is that we don’t recommend using hashtags such as “#followmeback”, “#followforfollow”, “#likeforlike” which may attract spammers and not an authentic audience.

Stories
Instagram launched Stories in 2016, and has seen some great success with more than 300 million people using Instagram Stories. There are many features within Stories such as GIFs, Questions, Polls, Music, and more.

Unlike the Instagram feed, Stories is a much more relaxed platform where people upload video, Boomerang (a looping set of photos going back and forth) or photos in the moment.

You have a lot more freedom to post less-polished content through Stories than on your feed. Why not go behind the scenes of a session, showing the prep that is done beforehand? Or, use Boomerang when someone starts a workout.

The questions feature is a great way to get to know your new audience. Get them to ask any type of question, which you can reply to by placing their question on the Story and your response by either text or video. Why not use the Poll feature to see if your audience has a good understanding of your sport or activity?

Research suggest profiles that posted seven or more times a week get more Likes and gain more Followers. As a result, think about planning content you may wish to put onto Instagram before your sessions so you have a steady flow of content.

Examples of Posts from Instagram

Good Examples
VimmiaHow a Personal Trainer can benefit from Instagram Vimmia  has a very clean style that they adopt for their Instagram posts. If you scroll through their feed you might see a lot of photos shot in front of a white brick wall, which makes their outfits centre stage.

They don’t have a specific colour scheme but they have a unique style that helps to make the brand standout on a busy feed. Vimmia have a great way of mixing in video content when necessary. Their video content is a great mix of either high quality content or content shot on a smartphone.

Key Takeaways

●  Make sure you create clean images and potentially adopt a style for your Instagram feed. Think of something that will help to make your brand unique. A lot of brands create different content for different platforms and Instagram is a great way to visually represent your brand.

●  Aim to only use 8-10 relevant hashtags related to the context of the photo.

●  Remember to mix up your content and produce not only images but also video content. Think about taking videos on your smartphone during a Personal Trainer session.

Bad Examples

Prabhat ChaudharyHow a Personal Trainer can benefit from Instagram

Key Takeaways
●  He actually managed to get a lot of likes on the post, however this may not be an authentic audience coming to the photo.
● The photo is slightly dark so it is hard to see the subject of the image. Aim to take photos with good natural lighting.

Conclusion

Instagram has many features for businesses which you can take advantage of. There is always something which can help your Personal Trainer business growing. Find what works for you and in the mean time try to experiment with posts.

Need some inspiration for what to post on Instagram? Then follow us on Instagram

You can sign up with fibodo  for your personal training business and get going today.