PRESS RELEASE: fibodo – Winners of the Tennis Industry Association UK’s (TIA UK) Innovation Award!

London 14th December 2017 – fibodo, the booking management software for sports and activity coaches, won the 2017 Tennis Industry Association UK’s  (TIA UK) inaugural Tennis Innovation Award for the UK.

The Innovation Awards recognise products and services that make the most positive impact to tennis in the UK, and were launched by the TIA UK in association with tennishead. Jo Carter, Publishing Executive at tennishead said:

“While improvement in racket technology continues apace, in many areas the sport has not moved on. We need innovation: products, services and marketing tools that increase reach, interest and accessibility to keep the sport appealing and relevant to all age groups.

The Innovation Awards recognize and promote those people and companies who take risks; who show initiative, drive and determination; and who have the imagination to spot business opportunities that will fill gaps in the market”.

The TIA UK officially announced fibodo as 2017 winners of the UK Tennis Innovation Award at the Business of Tennis Forum at The Queen’s Club yesterday.

The judging panel was from a range of sectors across the tennis industry and includes representatives from the ITF, LTA, the All England Club as well as tennishead:

Steve Matthews  – Chair TIA and chair of the judging panel
Dr Stuart Miller – ITF Senior Executive Director of Development and Integrity
Alastair Marks – LTA Participation Director
Ross Matheson – Manager of the All England Lawn Tennis Club
Bridget Marrison – Director of Advantage Media Network and publisher of tennishead
David Minton – Founder and Managing Director of Leisure Database Ltd
Jon Southcombe – Group Chief Executive Officer of RMI Ltd

Steve Matthews said:

Tennis is a sport that quite rightly protects and values its traditions, but like all sports it needs to balance this with customer lifestyles and new technologies in order to sustain and grow. Other sports may have embraced technology more readily but there is certainly a lot going on in tennis that people don’t know about!

TIA UK is dedicated to promoting tennis businesses in the UK and the Innovation Awards is a perfect vehicle for us to help promote fibodo to tennis with innovative products and services that will enhance the tennis experience for all”.

Anthony Franklin, Founder CEO of fibodo, said:

I would like to thank the TIA UK for rewarding fibodo with the Innovation 2017 award, in association with tennishead. It is greatly appreciated by everyone at the company, providing us with the drive to continue innovating and breaking down the barriers to participation in Tennis.

Making a positive impact in the Tennis industry is a key goal for fibodo, and we’re looking forward to announcing a number of key partnerships in the New Year, that will bring new audiences to the Sport.

I would like to invite all Tennis Clubs & Coaches that are keen to embrace technology to get in touch. The more feedback we receive at the moment, the more we can refine our platform so it meets the needs of all Club, Coaches, Members and Social Players alike.

We believe technology should work and make things simple, so we created fibodo to tennis, showing its initiative products and services, and we appreciate that the TIA UK has recognised this.”

About fibodo

fibodo (find it. book it. do it.) is a live booking management platform for activity Hosts, to list sell and manage their time more effectively. It gives a sports and activity professional, club or business the online tools to sell their time-based products and services, whilst engaging customers through a secure end-to-end booking experience.

fibodo is also good for corporates. fibodo’s b2b arm provides companies with a personalised private activity hub that allows them to improve not only their employee health and well-being, but also improve performance through greater engagement and involvement.

Registered office: fibodo Ltd, 418 Linen Hall, 162-168 Regents Street, London. W1B 5TD
Registered Company: 08904097

Learn more about fibodo.

Happy employees are productive employees


It’s no secret that happy employees work harder and stick around for longer. People are more productive when they know their work is valued. That’s why 88% of employers think that employee benefits are key part of motivated workforce.

Making sure your team are happy and satisfied can go a long way to increasing productivity and cutting your recruitment costs. By engaging your employees in a way that has a positive impact on their lives you create tangible links between their happiness and your business.

Companies need to build a more positive company culture and team engagement, offering something that’s genuinely different – something that provides real value – that’s how you set your company apart from the crowd. It shows that you view your employees as more than just cogs in the machine, it shows that you care about their overall quality of life too.

Nurture those links, restructure the wellness benefits, and provide activities that suit employees on an individual level.

Learn more about fibodo.

Creating the culture around pre-booking activities..

For too long, restaurants, activity clubs and salons relied on the use of paper diaries and basic enquiry forms to confirm reservations; having to take deposits over the phone by scribbling down card details, and manually printing off and scanning pre-order forms to complete the process. Managers have had to fully trust their staff to deliver a premium, albeit labour-intensive pre-booking service.

Times have changed. Customers no longer want to risk being crammed at their destination, nor do they want to give card details over the phone, and crucially, don’t want to deal with a heap of paperwork to get booked into a venue or activity.

With the move away from a “cash society”, customers expect a seamless, easy process every time they plan to go out.

When booking activities, Millennials expect a seamless, hassle-free journey from the minute they make the initial enquiry. Having a system where every facet of the enquiry processes and booking is combined, is beneficial to conversions and customer retention. This can already been seen in both the restaurant and the travel industries, with both benefiting substantially from online booking and sales.

With technology at everyone’s fingertips, the sports and activity host now benefit from customers accessing their availability 24/7. Giving people the convenience of pre-booking activities can increase customers visits, even two more visits per year can significantly impact revenue.

So what is the future of this pre-booked service? Booking “your time” is only going to keep growing. Not only across the UK but into other major global cities, and then beyond into smaller localities. We are at the start of this revolution and the upside is on the scale of the bookable “time” market. Consumers are already there and willing, it just takes the industry to see this opportunity too. We need to persuade them to throw   away their paper diaries and take the leap to something more modern, with a ‘global’ perspective on their business.

Anthony Franklin, Founder
Learn more about hosting with fibodo.