Gaining a stream of client reviews is vital for growing and future-proofing fitness businesses

For fitness professionals, building rapport, winning a client’s trust and getting good results are sure-fire ways to get recommendations, but these are often word of mouth from one person to another.

Harnessing the power of this digital age to spread that one person’s recommendation far and wide should be every fitness professional’s goal. Any sensible PT or coach will say they’re the best at what they do, better than the competition on price, on results, on… well, everything! Online recommendations and reviews are one of the most effective ways for professionals in this sector to ensure potential customers can see they’re genuine, trustworthy and good at what they do.

“Personal trainers, coaches, gym operators aren’t just in the fitness business, they’re also in the people business – trust keeps clients coming back, recommendations keep new clients coming in,” says Megan Sowney, Commercial Director at fibodo (Find it. Book it. Do it), the award-winning booking management platform used by sports and activity professionals. “In a world where social influence matters, online reputation is indisputably vital. To continue getting bookings and earning, successful fitness professionals ensure clients can easily rate and review them online.”

Reviews have become such a pivotal part of how we buy products and services that fibodo has partnered with online review community, Trustpilot, enabling fitness professionals to share their ratings and reviews far and wide with existing and potential clients. With more than a million new reviews every day, across 179,000 online businesses, Trustpilot is the ‘go to’ brand for online reputations. fibodo is the first booking management platform to integrate Trustpilot into its software enabling clients to read ratings and reviews, and then book the fitness professional immediately.

“PTs may be one of many in their area. By ensuring clients can regularly give them ratings and reviews, they’ll feature higher in Google search results and increase their chances of gaining new clients. The relationship between fibodo and Trustpilot means fitness professionals are empowered to build their business – and their reputation,” explains Sowney.

Research into the review culture found 90% of consumers say buying decisions are influenced by online reviews and 58% are more likely to tell others about customer service experiences than five years ago. Good or bad, the vast majority of customers will leave a review when prompted, and most of us have the same agenda: helping others make better purchasing decisions. But reviews need to be current, and more is definitely more in this case – a study published in Psychological Science found customers are more likely to favour a product or service based on the quantity of reviews, rather than what they say.

“By including Trustpilot reviews in fibodo, we’re enabling personal trainers to be part of this worldwide movement; elevating their online profile, growing their reputation, gaining the trust of new and potential clients and building confidence in their brand,” continues Sowney.

Businesses which gain a flow of reviews tend to see an impact on their Google rankings in just two weeks and PTs can also analyse their reviews to gain customer insights, determine what works, and plan future campaigns, or sales and marketing drives.

Sources:

https://blogs.constantcontact.com/do-customers-trust-online-reviews/

https://uk.business.trustpilot.com/reviews/the-importance-of-great-customer-service-in-customer-experience-infographic

https://uk.business.trustpilot.com/reviews/more-is-better-why-review-quantity-matters

How a Golfing Instructor can benefit from LinkedIn

Executive Summary

LinkedIn has a lot to offer a Golfing Instructor. In this post we will explore how you can set up a business page, what kind of posts you can create, how to use LinkedIn to get more bookings, and what you can do on your page to help grow the number of followers you have.

 Introduction to LinkedIn

How to set up a business page / social account

LinkedIn Image Size Guide

How to use LinkedIn as a Golfing Instructor

How to get bookings with LinkedIn

Examples of Posts from LinkedIn

Conclusion

Introduction to LinkedIn

Linkedin has over 294 Million Monthly Active Users and is primarily a business-networking platform. You may have used this to connect with professionals in your sector or colleagues you have worked with before.  

How to set up a business page/social account

In order for you to set up a company page on LinkedIn you will need to have a LinkedIn profile. Once you set up your profile, click on “Work” at the bottom of the screen, then select “Create a Company Page”. From here, simply follow the on-screen instructions on how to set up a “Company Page”.

 You have freedom on how long the description of your company will be. As well as adding a profile photo, you can also add a Cover Photo on Linkedin so it’s often best to choose one which best represents your brand.

LinkedIn Image Size Guide

Profile Photo: 400 x 400px

Cover Photo: 1536 x 768px

Post: 562 x 368px

Video length: Min 3 seconds Max 10 minutes

How to use LinkedIn as a Golfing Instructor

LinkedIn is the most professional social media site, so you may not wish to share the same content as you would on your other social media channels. Instead, you could share content that focuses on running a golfing business, professional achievements you have accomplished as a golfing instructor, milestones of teaching a certain number of sessions, when you won an award, etc. 

With your LinkedIn posts, you can also share what you think about the wider golf industry; for example, your opinions on relevant news from the golfing world, recent tournaments, professional players, or new equipment you might have tried out during your sessions.

You have an advantage of posting videos either directly to LinkedIn or via a YouTube video. Videos uploaded directly are given a significant boost with LinkedIn’s algorithm, so you can gain more views and impressions than being hosted elsewhere. You could create videos which show how your techniques get results, show your clients progress, share your business tips for running your golf business, and how you run your sessions.

How to get bookings with LinkedIn

As a golf coach, you’ll want to use LinkedIn to promote your availability and encourage your clients to book you on fibodo, the booking management platform. There are two main ways you can do this effectively.

Firstly, as a Host on fibodo, you’ll be able to take bookings 24/7. As part of your subscription you get web pages and apps for people to book you. So, simply add your fibodo web page URL onto your LinkedIn bio and you can increase the bookings you get.

Secondly, as a golf pro, you’re recommended to spend 1-2 minutes each day on fibodo sharing your last-minute availability onto LinkedIn. Your LinkedIn followers will then be able to click on your posts, go straight to your fibodo page and book your sessions.

Examples of Posts from LinkedIn

Good Examples

The Golf Club of Georgia

They offer valuable insight into what they offer at their golf course and what type of equipment they offer. By providing this insight, potential clients can get a deeper understanding of how the golf course looks and is run.

 In the post above, you can understand what equipment they use at the course. There is enough intrigue within the text and image to make you want to visit the course in person.

 Key Takeaways

  • Give your audience some insight into what you offer.

  • Showcase equipment to your customers and let them know what kind of equipment you use for your coaching.

Bad Examples

PG Professional Golf

 

Key Takeaways

  • This was the only post on their page. Consider that LinkedIn says those who post at least monthly generally gain followers six times faster than those that don’t.

  • You could add an image or video to your post. LinkedIn stats highlight that posts with an image included get 98% more comments.  

Conclusion

LinkedIn can be the channel where you share posts related to your golfing instructor business and how you run it. Experiment with the type of posts you put on LinkedIn.

Need some inspiration for what to post on LinkedIn? Then follow us on LinkedIn

You can sign up with fibodo for your golfing instructor business and get going today.