The value of CPD in the fitness profession

What do Personal Trainers, Doctors, Teachers and Dentists all have in common?

They command instant authority, credibility and respect which ensures we listen to them and follow their instructions.

As a Personal Trainer, you’ve demonstrated substantial commitment to turning your dream into a reality: You’ve gained the qualifications you need, you’ve started your career, and built up a good list of clients and are working hard to helping them achieve their goals.

However, your business is critical to your future so it’s worth taking a few minutes to think about how your business is progressing, how you’re achieving your clients’ goals, and whether your business is helping you to achieve your personal and financial goals.

And, having given it some thought, when you want to progress, what path should you take?

Education doesn’t stop after receiving your Level 2, 3 or 4 qualification…

For any serious professional who wants to achieve success and be considered a fitness expert, education is an ongoing journey.

How do you gain the knowledge you need in an effective and efficient manner?

CPD (Continued Professional Development) training is the perfect form as you can gain valuable skills without the need to commit to months of expensive, time-consuming, full-time study. Indeed, many CPD courses can be completed through e-learning courses; fitting in between your existing clients, over just a few days – and some CPD courses are free.

As the pace of change speeds up, it’s imperative that PTs are up to date with the latest tools and techniques. And this means regularly reviewing what new core fitness skills you’d like to gain, what new skills can help your business – always considering how you’d like your career to be over the coming years.

By topping up your knowledge with specific, specialist knowledge, CPD courses help keep the trainer at the peak of their game – ensuring they know the latest information and techniques to help their clients. Without this knowledge, trainers risk getting left behind, with their clients taking their business to more knowledgeable and committed trainers.

CPD courses, just like any form of study and qualification, should deliver a tangible reward for you, your clients or your business, now or in the future. Remembering this when looking at the array of CPD courses available can help you choose the right course at the right time for you and your business.

As the saying goes, knowledge is power, and CPD gives you the knowledge!

fibodo have created a CPD course, Grow Your Coaching Business, that has been accredited by CIMSPA and is worth 3 CPD points. This course has been specifically designed to help fitness professionals who want a successful coaching business, make a difference to clients’ lives, and to earn a good income. More details are available at http://www.fitpro.com/courses/index.cfm/fuseaction/home.Course/courseid/45.

How a Golf Coach benefit from Facebook

Executive Summary
Facebook has a lot to offer a golfing instructor. In this post we will explore how you can set up a business page and what kind of posts you can create for your golf coaching business.

Introduction to Facebook

How to set up a business page / social account

Facebook Image Size Guide

How to use Facebook as a Golf Coach

Examples of Posts from Facebook

Conclusion

Introduction to Facebook

Facebook has over 2.1 billion Monthly Active Users and is still one of the largest social networks out there. Monthly Active Users continue to rise by 15% year on year and are expected to keep on growing over the next few years.

How to set up a business page/social account

When setting up a Facebook page as a golfing instructor, consider filling out enough information that helps your clients understand everything about your brand. Plus remember to add images that best represent your golfing instructor business.

Facebook pages can be managed by more than one person, called ‘Administrators’. You can assign your golf club staff members access to become Administrators of your Facebook page via the ‘Page Roles’ category under ‘Settings’. This way your team members are able to edit your content and respond to comments and messages sent to the page.

Facebook Image Size Guide

Profile Photo: Max 2048 x 2048px Min 761 x 761px

Cover Photo: Max 1958 x 745px Min 820 x 312px

Post: Max 2048 x 2048px Min 492 x 761px

Link Photo: 1200 x 628px

Video length: 45 minutes

How to use Facebook as a Golf Coach

How it is effective

There are many ideas which you can try out on your golf coaching Facebook page.

 80% of consumers say authenticity is the No. 1 factor in their choice to follow a brand. You can capture footage of your clients coaching sessions, as long as you get your clients permission beforehand.

 You can then add ‘before and after’ videos onto your Facebook page so that your client, and everyone else, can see that your methods deliver successful results.

 Consider sharing your thoughts on certain types of golf coaching you provide or demonstrating techniques which you think will enhance their skills. This content could also be presented in a photo or via a video.

When creating videos of your clients’ sessions, think about creating short clips – you don’t have to produce long-form content. Aim to get the message across in the first few seconds of the video as videos less than 90 seconds keep 53% of viewers, compared to those over 30 minutes that retain only 10%.

Sharing this kind of information on your Facebook page can help generate discussions and build a larger following base for your golf coaching business.

How to get the most out of it

Due to your extensive golfing skills and knowledge, your clients will want to follow you if you share valuable insights. You can produce opinion posts around certain critical topics within the golfing sector, encourage your clients to have their say in the comments of your posts, and consider interacting with them and carrying on the discussion.

Once your team gain access to the Facebook page you can ask them to share your page on their social media channels. You may wish to invite existing clients to the page or your Facebook friends. You can do this by clicking on the three dots icon under your cover photo, selecting ‘Invite Friends’ then searching for the friends you wish to invite to like your page.

Use the ideas above as starting points for posts on your Facebook page. The more content you produce, the more you can learn what works well and generates discussions. To assess this, you can look at your analytics via the ‘Insights’ tab to see what content is performing well on your page and what isn’t.

Examples of Posts from Facebook

Good Examples

Me and My Golf

Me and My Golf deliver a mixture of content on their Facebook page, including video posts and links to their blog. They always aim to get their audience interacting with their posts, and they do this by asking questions related to the topic they wish to address.

In the example above they have asked their audience if they were playing golf at the weekend and how they performed. As you can see in the comments, their audience took the time to respond. It’s good practice to ask questions to your audience so there is a starting point to a discussion for your comments section. Once there are a few comments then you can take some time to interact with them.

Key Takeaways

  • Your posts can have questions that start a discussion. This can help you understand more about your clients and potential clients
  • Share video tips about how your audience could improve their technique or share information that might be valuable for them.

Bad Examples

Lee Wilson Golf

Key Takeaways

  • If you wish to tag a client in your post, make sure you do so correctly. To tag a client, you should input the ‘@’ symbol and enter their Facebook username. You will then be able to select your chosen client from a list of pages or people that match that username.
  • Before creating a post on Facebook, consider if it is easy on the eye. A post that seems confusing for the reader may reduce the amount of engagement it receives.

Conclusion

Use Facebook as away to showcase what your golf coaching business is all about, showcase client stories and use it to highlight what makes you stand out from the competition.

Need some inspiration for what to post on Facebook? Then follow us on Facebook>

You can sign up with fibodo for your golf coaching business and get going today.