For too long, restaurants, activity clubs and salons relied on the use of paper diaries and basic enquiry forms to confirm reservations; having to take deposits over the phone by scribbling down card details, and manually printing off and scanning pre-order forms to complete the process. Managers have had to fully trust their staff to deliver a premium, albeit labour-intensive pre-booking service.
Times have changed. Customers no longer want to risk being crammed at their destination, nor do they want to give card details over the phone, and crucially, don’t want to deal with a heap of paperwork to get booked into a venue or activity.
With the move away from a “cash society”, customers expect a seamless, easy process every time they plan to go out.
When booking activities, Millennials expect a seamless, hassle-free journey from the minute they make the initial enquiry. Having a system where every facet of the enquiry processes and booking is combined, is beneficial to conversions and customer retention. This can already been seen in both the restaurant and the travel industries, with both benefiting substantially from online booking and sales.
With technology at everyone’s fingertips, the sports and activity host now benefit from customers accessing their availability 24/7. Giving people the convenience of pre-booking activities can increase customers visits, even two more visits per year can significantly impact revenue.
So what is the future of this pre-booked service? Booking “your time” is only going to keep growing. Not only across the UK but into other major global cities, and then beyond into smaller localities. We are at the start of this revolution and the upside is on the scale of the bookable “time” market. Consumers are already there and willing, it just takes the industry to see this opportunity too. We need to persuade them to throw away their paper diaries and take the leap to something more modern, with a ‘global’ perspective on their business.
Anthony Franklin, Founder