fibodo, the online business tool, has welcomed the new rule changes proposed today by the R&A and USPGA, but warns that changing the rules alone will not be enough to reverse the decline in participation in the game.
‘I was delighted to see today’s announcement about the new rules. The game needs to modernize if it is to survive and grow and this is one positive step to achieving this.’
‘But, making the game simpler to understand and faster to play is only one of the strategic barriers to getting more people to play. The industry must embrace change across the board, for example, in new formats. We must also plug into the opportunities which Big Data and new technology bring to improve our understanding of our customers and the efficiency and effectiveness of how we run golf. In an Uber Age, golf is still too analogue,’ said Anthony Franklin, ex golf pro and founder of fibodo.
fibodo has over 1,200 Golf Professionals registered in the UK alone, and is the technology backbone of the UK’s National Golf Month, the UK’s largest campaign designed to attract new players to the game of golf. National Golf Month is supported by the British Golf Industry Association and runs each year in May.
From a professional’s perspective the benefit of fibodo is that it reduces ‘no shows’, boosts sales and saves professional ‘Hosts’ significant amounts of administrative time and effort. British users are reporting time savings of between 50-100 hours per annum and sales uplifts of 3-5%.
According to Jonathan Lamb, PGA Head professional at Tehidy Park Golf Club and a devotee of the product: ‘fibodo saves me an hour a day by taking the booking, sending a confirmation and even reminds the customer and me before the activity. My lesson sales increased because all the members are now looking at my diary, not just my regulars.’
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Additionally, fibodo’s ability to link seamlessly with social media platforms like Facebook and its back end data analytics mean that professionals have been able to improve their customer insight, sales and marketing.