Gaining a stream of client reviews is vital for growing and future-proofing fitness businesses

Derek Ramsay Golf fibodo Trustpilot rated


For fitness professionals, building rapport, winning a client’s trust and getting good results are sure-fire ways to get recommendations, but these are often word of mouth from one person to another.

Harnessing the power of this digital age to spread that one person’s recommendation far and wide should be every fitness professional’s goal. Any sensible PT or coach will say they’re the best at what they do, better than the competition on price, on results, on… well, everything! Online recommendations and reviews are one of the most effective ways for professionals in this sector to ensure potential customers can see they’re genuine, trustworthy and good at what they do.

“Personal trainers, coaches, gym operators aren’t just in the fitness business, they’re also in the people business – trust keeps clients coming back, recommendations keep new clients coming in,” says Megan Sowney, Commercial Director at fibodo (Find it. Book it. Do it), the award-winning booking management platform used by sports and activity professionals. “In a world where social influence matters, online reputation is indisputably vital. To continue getting bookings and earning, successful fitness professionals ensure clients can easily rate and review them online.”

Reviews have become such a pivotal part of how we buy products and services that fibodo has partnered with online review community, Trustpilot, enabling fitness professionals to share their ratings and reviews far and wide with existing and potential clients. With more than a million new reviews every day, across 179,000 online businesses, Trustpilot is the ‘go to’ brand for online reputations. fibodo is the first booking management platform to integrate Trustpilot into its software enabling clients to read ratings and reviews, and then book the fitness professional immediately.

“PTs may be one of many in their area. By ensuring clients can regularly give them ratings and reviews, they’ll feature higher in Google search results and increase their chances of gaining new clients. The relationship between fibodo and Trustpilot means fitness professionals are empowered to build their business – and their reputation,” explains Sowney.

Research into the review culture found 90% of consumers say buying decisions are influenced by online reviews and 58% are more likely to tell others about customer service experiences than five years ago. Good or bad, the vast majority of customers will leave a review when prompted, and most of us have the same agenda: helping others make better purchasing decisions. But reviews need to be current, and more is definitely more in this case – a study published in Psychological Science found customers are more likely to favour a product or service based on the quantity of reviews, rather than what they say.

“By including Trustpilot reviews in fibodo, we’re enabling personal trainers to be part of this worldwide movement; elevating their online profile, growing their reputation, gaining the trust of new and potential clients and building confidence in their brand,” continues Sowney.

Businesses which gain a flow of reviews tend to see an impact on their Google rankings in just two weeks and PTs can also analyse their reviews to gain customer insights, determine what works, and plan future campaigns, or sales and marketing drives.