Facebook has a lot to offer a golfing instructor. In this post we will explore how you can set up a business page and what kind of posts you can create for your golf coaching business.
Introduction to Facebook
Facebook has over 2.1 billion Monthly Active Users and is still one of the largest social networks out there. Monthly Active Users continue to rise by 15% year on year and are expected to keep on growing over the next few years.
How to set up a business page/social account
When setting up a Facebook page as a golfing instructor, consider filling out enough information that helps your clients understand everything about your brand. Plus remember to add images that best represent your golfing instructor business.
Facebook pages can be managed by more than one person, called ‘Administrators’. You can assign your golf club staff members access to become Administrators of your Facebook page via the ‘Page Roles’ category under ‘Settings’. This way your team members are able to edit your content and respond to comments and messages sent to the page.
Facebook Image Size Guide
Profile Photo: Max 2048 x 2048px Min 761 x 761px
Cover Photo: Max 1958 x 745px Min 820 x 312px
Post: Max 2048 x 2048px Min 492 x 761px
Link Photo: 1200 x 628px
Video length: 45 minutes
How to use Facebook as a Golf Coach
How it is effective
There are many ideas which you can try out on your golf coaching Facebook page.
80% of consumers say authenticity is the No. 1 factor in their choice to follow a brand. You can capture footage of your clients coaching sessions, as long as you get your clients permission beforehand.
You can then add ‘before and after’ videos onto your Facebook page so that your client, and everyone else, can see that your methods deliver successful results.
Consider sharing your thoughts on certain types of golf coaching you provide or demonstrating techniques which you think will enhance their skills. This content could also be presented in a photo or via a video.
When creating videos of your clients’ sessions, think about creating short clips – you don’t have to produce long-form content. Aim to get the message across in the first few seconds of the video as videos less than 90 seconds keep 53% of viewers, compared to those over 30 minutes that retain only 10%.
Sharing this kind of information on your Facebook page can help generate discussions and build a larger following base for your golf coaching business.
How to get the most out of it
Due to your extensive golfing skills and knowledge, your clients will want to follow you if you share valuable insights. You can produce opinion posts around certain critical topics within the golfing sector, encourage your clients to have their say in the comments of your posts, and consider interacting with them and carrying on the discussion.
Once your team gain access to the Facebook page you can ask them to share your page on their social media channels. You may wish to invite existing clients to the page or your Facebook friends. You can do this by clicking on the three dots icon under your cover photo, selecting ‘Invite Friends’ then searching for the friends you wish to invite to like your page.
Use the ideas above as starting points for posts on your Facebook page. The more content you produce, the more you can learn what works well and generates discussions. To assess this, you can look at your analytics via the ‘Insights’ tab to see what content is performing well on your page and what isn’t.
Examples of Posts from Facebook
Me and My Golf
Me and My Golf deliver a mixture of content on their Facebook page, including video posts and links to their blog. They always aim to get their audience interacting with their posts, and they do this by asking questions related to the topic they wish to address.
In the example above they have asked their audience if they were playing golf at the weekend and how they performed. As you can see in the comments, their audience took the time to respond. It’s good practice to ask questions to your audience so there is a starting point to a discussion for your comments section. Once there are a few comments then you can take some time to interact with them.
- Your posts can have questions that start a discussion. This can help you understand more about your clients and potential clients
- Share video tips about how your audience could improve their technique or share information that might be valuable for them.
Lee Wilson Golf
- If you wish to tag a client in your post, make sure you do so correctly. To tag a client, you should input the ‘@’ symbol and enter their Facebook username. You will then be able to select your chosen client from a list of pages or people that match that username.
- Before creating a post on Facebook, consider if it is easy on the eye. A post that seems confusing for the reader may reduce the amount of engagement it receives.
Use Facebook as away to showcase what your golf coaching business is all about, showcase client stories and use it to highlight what makes you stand out from the competition.
Need some inspiration for what to post on Facebook? Then follow us on Facebook>
You can sign up with fibodo for your golf coaching business and get going today.