LinkedIn has a lot to offer a Golfing Instructor. In this post we will explore how you can set up a business page, what kind of posts you can create, how to use LinkedIn to get more bookings, and what you can do on your page to help grow the number of followers you have.
Introduction to LinkedIn
Linkedin has over 294 Million Monthly Active Users and is primarily a business-networking platform. You may have used this to connect with professionals in your sector or colleagues you have worked with before.
How to set up a business page/social account
In order for you to set up a company page on LinkedIn you will need to have a LinkedIn profile. Once you set up your profile, click on “Work” at the bottom of the screen, then select “Create a Company Page”. From here, simply follow the on-screen instructions on how to set up a “Company Page”.
You have freedom on how long the description of your company will be. As well as adding a profile photo, you can also add a Cover Photo on Linkedin so it’s often best to choose one which best represents your brand.
LinkedIn Image Size Guide
Profile Photo: 400 x 400px
Cover Photo: 1536 x 768px
Post: 562 x 368px
Video length: Min 3 seconds Max 10 minutes
How to use LinkedIn as a Golfing Instructor
LinkedIn is the most professional social media site, so you may not wish to share the same content as you would on your other social media channels. Instead, you could share content that focuses on running a golfing business, professional achievements you have accomplished as a golfing instructor, milestones of teaching a certain number of sessions, when you won an award, etc.
With your LinkedIn posts, you can also share what you think about the wider golf industry; for example, your opinions on relevant news from the golfing world, recent tournaments, professional players, or new equipment you might have tried out during your sessions.
You have an advantage of posting videos either directly to LinkedIn or via a YouTube video. Videos uploaded directly are given a significant boost with LinkedIn’s algorithm, so you can gain more views and impressions than being hosted elsewhere. You could create videos which show how your techniques get results, show your clients progress, share your business tips for running your golf business, and how you run your sessions.
How to get bookings with LinkedIn
As a golf coach, you’ll want to use LinkedIn to promote your availability and encourage your clients to book you on fibodo, the booking management platform. There are two main ways you can do this effectively.
Firstly, as a Host on fibodo, you’ll be able to take bookings 24/7. As part of your subscription you get web pages and apps for people to book you. So, simply add your fibodo web page URL onto your LinkedIn bio and you can increase the bookings you get.
Secondly, as a golf pro, you’re recommended to spend 1-2 minutes each day on fibodo sharing your last-minute availability onto LinkedIn. Your LinkedIn followers will then be able to click on your posts, go straight to your fibodo page and book your sessions.
Examples of Posts from LinkedIn
The Golf Club of Georgia
They offer valuable insight into what they offer at their golf course and what type of equipment they offer. By providing this insight, potential clients can get a deeper understanding of how the golf course looks and is run.
In the post above, you can understand what equipment they use at the course. There is enough intrigue within the text and image to make you want to visit the course in person.
Give your audience some insight into what you offer.
Showcase equipment to your customers and let them know what kind of equipment you use for your coaching.
PG Professional Golf
This was the only post on their page. Consider that LinkedIn says those who post at least monthly generally gain followers six times faster than those that don’t.
You could add an image or video to your post. LinkedIn stats highlight that posts with an image included get 98% more comments.
LinkedIn can be the channel where you share posts related to your golfing instructor business and how you run it. Experiment with the type of posts you put on LinkedIn.
Need some inspiration for what to post on LinkedIn? Then follow us on LinkedIn
You can sign up with fibodo for your golfing instructor business and get going today.