How a Golfing Instructor can benefit from Twitter

Executive Summary

Twitter has a lot to offer a golfing instructor. In this post we will explore how you can set up a business page, what kind of posts you can create and how you can grow your Twitter follower numbers.

Introduction to Twitter

How to set up a business page / social account

Twitter Image Size Guide

How to use Twitter as a Golf Coach

How to get bookings with Twitter

Examples of Posts from Twitter

Conclusion

Introduction to Twitter

Twitter has over 336 million Monthly Active Users. It has slowly become a popular platform that has users such as celebrities, world leaders and CEOs. A lot of major cultural events have been covered on this channel and, for many, Twitter is a place where they get the majority of their news.

How to set up a business page/social account

When creating a Twitter account make sure you fill out as much information as you can to help your clients learn more about your golfing instructor business.

Twitter gives you 160 characters for your bio/description, try and focus on the most vital parts of your golfing instructor business.

Imagery is necessary to keep your brand recognisable.These could be images of you or your logo for your golfing instructor business. When choosing your profile image, consider using one that serves as a representation of your brand.

Twitter Image Size Guide

Profile Photo: 400 x 400px (Note: Profile Photos are circular so some cropping may occur)

Cover Photo: 1500 x 500px

Post: 440 x 220px

Video length: Max 2 minutes 20 seconds 

How to use Twitter as a Golf Coach

How it is effective

Since the introduction of the extended character limit on a tweet from 140 characters to 280 characters, you now have more space to write tweets and tell your audience about your golfing instructor business. 

Give your audience some insight so that your Twitter channel stands out from other golfing instructors. For example, you could offer some unique quick swing tips or techniques which you feel will help with putting. These examples provide  useful information for your clients and they will want to hear from you. These ideas could be presented in a video format or through photos.

Potential clients will want to see if your techniques work for your existing clients, so why not showcase your golfing skills by sharing them in a video format. You can demonstrate a certain type of skill which you believe is beneficial to beginners, intermediates or experts. Wyzowl’s State of Video Marketing 2017 report found 79% of consumers now prefer video to text as a way to learn about a product, and 84% have been converted into buyers through a brand video.

41% of Twitter users favour Twitter as a way to discover video content. Therefore, your clients will want to see their progress. Video could be a perfect way to showcase this idea on your Twitter feed. Not only does this benefit your existing clients but shows potential clients how your methods help golfers no matter what their level of expertise.

When creating videos for your Twitter channel, consider the following:

  • Use video to define a problem.
  • Discuss solutions.
  • Support others.

How to get the most out of it

Your existing clients and potential clients will want to know what you are doing to keep on top of your game. If you attend trade shows that help you to discover new golf equipment or talks on the golfing industry, use this to your advantage and tell your audience what you have learned from the conference, and which new products you recommend.

You could host a Q&A session-there might be common questions you are asked during sessions or via social media which you could answer in a Q&A session on your Twitter account. When replying to your clients make sure you include their Twitter handle so they are notified when they are mentioned.

Twitter gives better access to interacting with your audience. Take this as a chance to communicate with your clients by liking their posts and commenting on posts that mention you in them. This is a great way to stay communicated with your clients or potential clients.

How to get bookings with Twitter

As a golf coach, you’ll want to use Twitter to promote your availability and get booked.  There are two main ways you can do this effectively.

Firstly, the fibodo booking management software enables you to take bookings 24/7.  As part of the fibodo subscription you get web pages and apps for people to book you.  So, simply add your fibodo web page URL onto your Twitter bio and you can increase the bookings you get.

Secondly, as a golf pro, you’re recommended to spend 1-2 minutes each day on fibodo sharing your last-minute availability onto Twitter.  Your Twitter followers will then be able to click on your tweets, go straight to your fibodo page and book your sessions.

Examples of Posts from Twitter

Good Examples 

Your Golf Travel

 

When creating content for their Twitter feed, Your Golf Travel produce a variety of content. They post their own articles and questions to their audience. Their feed is unique and they experiment with new content on their feed.

 When promoting their articles they frequently set intrigue into an article by asking a specific question that relates to the article. So if the article is about a golfing destination then they would ask a question centered around an interesting fact about that place, then mention that you can find out a lot more if you read the article.

Your Golf Travel actively get their audience to participate in their posts on Twitter. As you can see in the example above, they asked their audience to Retweet the post if they thought they should go for the green or to Like the post if they thought they should play safely to the right. This then resulted in some replies from their audience on their thoughts on the post.

Key Takeaways

  • When writing posts promoting an article, consider setting a little intrigue for the audience so they know what they might expect when they read the article.
  • Develop posts that get your audience involved in the conversation. Once you get answers to your questions, you can create a new post that reveals the correct answer.
  • Experiment with content that suits your golfing instructor business. The more you experiment the more you will discover what works well for you and what content resonates best with your audience.

Bad Examples

Golfing Magazine

Key Takeaways

  • Only use one call to action link on your post. If you add more than one than your audience maybe uncertain on what link to click on to receive an offer or insight.
  • Maybe set some intrigue for the link you are providing. Add more context into what your audience can expect when clicking on the link provided.

Conclusion

To create a successful Twitter feed as a golf pro, use Twitter to offer golfing advice to your audience and interact with your audience. Showcase client stories and use it to highlight what makes you stand out from the competition.

 Need some inspiration for what to post on Twitter? Then follow us on Twitter

You can sign up with fibodo  for your golf coaching business and get going today.

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