How a Personal Trainer can benefit from Twitter

How a Personal Trainer can benefit from TwitterExecutive Summary
Twitter has a lot to offer a Personal Trainer. In this post we will explore how you can set up a business page, what kind of posts you can create and what you can do on your account to grow your follower numbers.

Introduction to Twitter
How to set up a business page / social account
Twitter Image Size Guide
How to use Twitter as a Personal Trainer
Examples of Posts from Twitter
Conclusion

Introduction to Twitter

Twitter has over 336 million Monthly Active Users. It has slowly become a big platform that has users such as celebrities, world leaders and CEOs. A lot of major cultural events have been covered on this channel and for many Twitter is a place where they get a lot of their news.

How to set up a business page/ social account

You only have one option for the type of account you can set up on Twitter. Follow the on-screen instructions on how to set up a profile. It is straight-forward and you can be set up in a matter of minutes.

Once set up, you can add a bio/description on what you do. You have a limit of 160 characters on Twitter for doing this so make sure you go straight to the point.

Add in your profile photo – you could use either your photo or your logo. Whichever profile photo you use, it can be a good idea to make sure it represents your brand well and has some branding on it.

Twitter Image Size Guide

Profile Photo: 400 x 400px (Note: Profile Photos are circular so some cropping may occur)
Cover Photo: 1500 x 500px
Post: 440 x 220px
Video length: Max 2 minutes 20 seconds

How to use Twitter as a Personal Trainer

How to get the most out of it
Twitter is a useful platform to share up to date information about what services you provide to your clients. It is also a nice way to share photos of sessions, and you may wish to tag your clients into posts, if at all possible (by adding their username @name.)

Videos on Twitter get retweeted six times more than static images. You can use videos to highlight what you are doing during your sessions, or what types of services you provide, or with client testimonials/feedback.

GIFs
A GIF is a very short (commonly from 1-3 seconds) video. Often a GIF will be taken from films, TV shows, etc. to convey a particular emotion or attitude in a more engaging way than a simple text.

Unlike on other channels, GIFs are widely used on Twitter. Tweets with GIFs generate six times more engagement than basic text updates. You can select which GIFs you want to use directly in the Twitter app.

For example, you might inform your audience that you are about to start your day of training with your clients, so you might wish to add an “excited” GIF.

GIFs are also a great way to respond to your clients on Twitter as it shows a more human side to your business. A client could have tagged you in a post and mentioned how great their session was. You could then reply with a GIF that is related to the phrase “Thank You”.

Hashtags
Hashtags can help you reach a new audience. In the same way as with Instagram, it’s worth using Hashtags that are relevant to your post.

If you were going to tweet about your fitness routine you could use hashtags such as #fitness or #workout but we wouldn’t recommend you use hashtags such as #wanderlust of #traveller as it serves no purpose to the context of the post.

It’s worth sticking to including just one to two hashtags in a tweet. Research shows that in posts where more than two hashtags are included, post your engagement actually drops by an average of 17%.

Polls
Twitter Polls are a great way to get to know your audience better or to see if they have any knowledge of the type of fitness you offer. One of the best features of Twitter polls is that you can add 4 choices of answers and choose the length of time the audience has to reply to the poll.

At the end of the poll you can see how many people answered your question and what option they chose. This could be great for further content in the future to demonstrate show off how many people answered, and elaborate on the correct answer.

To keep the novelty factor high, you may wish to use polls sporadically and not bombard your audience with lots of polls.

Examples of Posts from Twitter

Good Examples
Soul CycleHow a Personal Trainer can benefit from Twitter

Soul Cycle  has a feed with lots of different types of content, from video to motivational posts to retweets of customers’ posts. Soul Cycle also does a great job of experimenting with different types of content on their Twitter channel.

They add a lot of motivational posts on their Twitter feed and either express this in image format or just text format. Soul Cycle also successfully maintains their brand colours all their imagery.

Whenever relevant to their brand, they will give their opinion on trending topics according to their country.

Key Takeaways
● Jump onto trending topics when it suits your Personal Trainer business. You don’t have to be involved in every trending topic. Recurring ones you could posting about include #MondayMotivation, #WednesdayWisdom and #ThursdayThoughts.
● Communicate with your audience on Twitter. There are many ways to do this and you can interact with them by retweeting their posts or replying back to them.
● Experiment with different types of content on your Twitter feed. You could first just try out text posts then move onto image posts.

Bad Examples
Muscle & FitnessHow a Personal Trainer can benefit from Twitter

Key Takeaways
● This post has a misleading link attached to the post. There is also not enough context to the link for the consumer, which may lead to no one clicking on the link.
● If you do share a link, aim to use an image that represents the link you are sharing.
● Try not to use imagery that is taken direct from Google, if at all possible take your own photos and think about taking well-composed ones.

Conclusion

Twitter when used correctly can be a great tool for your personal trainer business. Remember to try out as many different types of content on this channel, there is a lot you can try out.

Need some inspiration for what to post on Twitter? Then follow us on Twitter

You can sign up with fibodo  for your personal training business and get going today.

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