Across the UK, a growing number of workers are leading double lives. From students to experienced office staff, individuals are looking to make more money, flexibly, by transforming their crafty passions into a ‘side-hustle’. Earning some extra cash alongside a main form of employment or income isn’t a new phenomenon but there are some noticeable trends in the type of ‘hustle’ people pursue.
The revolution of the side-hustle has been heavily influenced by viral trends and celebrity crazes. For those who enjoy being creative in their spare time, the rise in popularity of sites such as Etsy and TV shows such as Kirstie’s Celebrity Craft Masters may be the inspiration to take their hobby to the next level.
For those wanting to cash in on their passion for crafts, the next step could be in teaching others how to make their own jewellery or accomplish the perfect cross stitch.
However, many enthusiastic creative people looking to start their own side-hustle may question: will a lack of technology and business skills hold them back from growing a sustainable venture?
Fortunately, there are ways to overcome this and turn a side-hustle into success. Below are our top tips for budding entrepreneurs:
When you’re starting out, you’ll have many things to focus on – especially if you’re also juggling your existing job – without worrying whether you have the necessary business skills.
The most detrimental impact to launching your own side-hustle is a lack of appropriate business skills, with a report from the Federation of Small Business citing that it is the second largest barrier to achieving growth aspirations. A sobering fact when you take into account that 60 per cent of new businesses go-under within three years.
This illustrates how important it is to rapidly implement business skills, especially when selling time-based services. Luckily, there are an abundance of business management platforms available that can assist you with the set up and running of your business, meaning you won’t have to take complex and time-consuming training courses.
Once your business has been launched, you need to ensure that the excitement and personal satisfaction you gain from your craft remains – which can be a challenge if you’re spending an increasing amount of time completing tedious tasks, like admin.
Should you start, for example, your own jewellery making workshops, you will need to dedicate time to honing techniques and sourcing materials. Liaising with clients, organising your bookings, handling payments, etc. are all crucial to running a business but take your time away from jewellery making, which can naturally hinder enthusiasm and cause temptation to call it quits.
Helpful and simple-to-use tech exists to remove many of these challenges from your side-hustle, allowing you to keep your passion at the centre of your business.
Using tools that can reduce hours spent on admin effectively maximise productivity – and enable business owners to focus on their craft. In turn, this can encourage more people to take their business venture forwards.
A number of key tech-related challenges can arise when starting a side-hustle, however, even those with limited technical or business skills can upscale their business ventures by using simple tools that allow them to:
If you teach people to sew, for example, it’s possible that you will offer several different classes which are tailored to varying skill capabilities and techniques. Managing multiple classes and bookings can be time consuming and stressful. Booking management platforms, like fibodo, help in this respect, as the technology handles bookings and automates your booking admin so clients enjoy a seamless booking journey, and you save time.
Evenings or weekends are likely to be popular booking times – working with multiple clients during these periods helps maximise your income. For example, you can run group classes during your busiest time (when more people are available) and offer one-on-one tuition during quieter periods.
It’s likely that you’ll need to purchase supplies for your workshops. However, these expenses could leave you out of pocket should any of your clients cancel at the last-minute. As a simple way to prevent this from happening, it is worth taking pre-payment from clients at the time they make their booking.
Social media is a great tool to use when it comes to sharing your availability. As well as showcasing your creations, you can use social platforms to share last minute availability for classes, helping to fill empty spaces in your diary and move one step closer to a steady stream of income.
Rising to the challenge
The decision to start a side hustle from your passion of craft is more than a way of making money, it’s a way to do what you love while sharing your skills. Bridging the gap in knowledge that you, as a would-be entrepreneur faces when creating a side hustle can be daunting. Fortunately, innovative technology is on your side, reducing the stress and strain – so you can focus on your craft and doing what you love.