Independent businesses are going through an interesting time. Consumers expect a quicker, more personalised experience, and understanding the motivation behind each customer’s purchase, brings a need to embrace technology and social media.
All customers are different, with diverging wants and needs that they expect you to understand and meet. When these individuals are treated like a sales statistic, it becomes harder for you to foster a sense of loyalty.
There’s no denying it, the world is rapidly shifting from analogue to digital. People are consuming more and more and purchasing on a daily basis – on mobile phones, laptops, desktop computers at work – and those that have not yet incorporated this in their growth strategy, need to adapt fast.
Making bookings on mobile is becoming the norm for consumers. They expect to be able to browse via mobile site, or app, without encountering any significant issues. As online booking moves more into the mainstream, consumers will be less forgiving if you don’t provide a seamless service. TechCrunch estimates that by 2020, 90 percent of mobile device users will have made a mobile payment.
A big challenge for businesses of any size is adapting to change, how to embrace emerging technologies and incorporate them in to the day to day. From a big picture perspective, the simple fact is that the internet is disrupting every known industry; so adapt or be left behind.
As a business owner, this is a situation where you can continue on a path of declining businesses or recognize how you can transform your business.
If you examine the most innovative companies in every industry, you will see that they recognized how the internet is driving change by taking advantage of an emerging trend or technology, thinking about how that trend changes people’s behaviour and then figure out the technology or technologies that can address those new needs, especially with mobile payment applications.
Willing customers are fast moving away from conventional methods of payment, if your business hasn’t yet figured out how to get prospective customers to open up their wallets on the move, then maybe now’s a good time to start the year by checking out an online payment tool if you haven’t already…
Anthony Franklin, Founder