London Sport info from Megan Sowney, fibodo

  1. General info 
  • About you

Megan is responsible for developing trade partnerships with both public and private organisations, and commercial partnerships to strengthen the fibodo brand.

  • Your photo, job title and logo 

Megan Sowney

Commercial Director

  1. Update 
  • What’s your value proposition?

fibodo (find it, book it, do it) is the first fully customisable SaaS booking management platform that connects ’time-based’ service businesses with their customers, also helping them to reach new audiences, save hours of administration and reduce costs to increase earnings.


For Hosts:

Take bookings, take payments, and promote whatever you do. Free yourself up to do what you do best – provide a great service to clients.


For Studios:

Your complex schedules coordinated, your payments taken in real time and your team never double-booked again – sparking smoother studio management.


For Booking Hubs:

Booking Hubs create revenue streams for new and established businesses. They are fully-branded to the business to give audiences a seamless booking experience, and include valuable data – with no operational admin.

  • How does your product/service help more people to get active?

fibodo gets more people more active by successfully empowering the grassroots professionals. For example, when personal trainers are empowered, everyone benefits:


  • Attract the best PTs with established client bases

Bring them into the business, provide business tools and help them secure more bookings.


  • Influx of new members

Personal Trainers, many of whom operate below 30% capacity, should act as the ‘new member’ lead generation army.


  • Increase member engagement

Add value to memberships with hassle-free bookings of group classes.


  • Mass communications, on-brand

Engage PTs and dominate social media: 100 empowered, proactive Personal Trainers immediately turn 10 posts per day by your marketing dept. into 1,000.


  • Member loyalty

Develop consistent services and make it easier for members to purchase and become loyal.


  • Member insight

Make informed decisions to maximise participation – servicing the most members at busiest times and managing gym timetables with data.


  • Job security & IR35

Gym chains should offer career development and prospects, whilst being fully-compliant with IR35.


  • Additional revenue opportunities

PTs should send booking emails to clients. 100 PTs delivering 30 sessions per week generates 150,000+ communications per year.


  • What do you see as the next big trend in tech supporting physical activity?

The next big trend for tech in supporting physical activity is acknowledgment of empowering grassroots professionals through the use of powerful online or in app tools and tech.

This will drive mass participation and consumer engagement.

Taking just the fitness sector, there are 13,770 PTs within the UK.  Effectively utilising tech to empower these individuals will have a far greater impact on the health of the UK than any other campaign, tech or activity.  If each PT had the tools and tech to impact just 100 people, 13.7 million people would be more physically active.