fibodo launches media campaign with Mediadrive

fibodo, an online business tool, designed to help consumers find, book and do activities where they live, is launching a new consumer advertising campaign to boost its brand awareness among British golfers and to drive bookings through the fibodo platform for those golf professionals already signed up to it.

The campaign will run on the main tour golf websites such as PGATour.com and on other golf platforms such as Golfshake.com and HowDidIDo.co.uk. from this month.

We’re delighted to be partnering with Mediadrive, who have unrivalled scale in reaching the golf audience in the UK and throughout Europe.Anthony Franklin, Founder of fibodo

The campaign is expected to reach in excess of one million golfers in the UK.

‘This campaign will boost our brand awareness and drive bookings for fibodo professionals. We already have over 1,000 golf professionals signed up and I hope this campaign, along with other marketing initiatives we have lined up over the coming months, will encourage more professionals to try fibodo,’ said Anthony Franklin, founder and CEO of fibodo.

He went on: ‘We’re delighted to be partnering with Mediadrive, who have unrivalled scale in reaching the golf audience in the UK and throughout Europe.’Tom Warden, an account manager from Mediadrive said: ‘The campaign is using clever frequency capping and optimization to reach as many nomadic golfers and club members as possible to encourage app downloads and bookings. Aside from the main tour websites, other publishers such as GolfShake.com, HowDidIDo.co.uk and GolfEmpire.co.uk will play a key part in the campaign.’

Over 1,000 golf professionals currently use fibodo or approximately 20% of all UK golf professionals. It is also the technology backbone of the UK’s National Golf Month (which kicks off in May) and is the UK’s largest campaign designed to attract new players to the game of golf. This year National Golf Month is focused on women.

fibodo’s easy to use platform allows consumers to search and book health and fitness activities near them, from professionals and clubs listed on the fibodo system, in only two clicks. fibodo then automatically arranges confirmations and reminders and processes payments.

From a professional’s perspective the benefit of fibodo is that it reduces ‘no shows’, boosts sales and saves professional ‘Hosts’ significant amounts of administrative time and effort. British users are reporting time savings of between 50-100 hours per annum and sales uplifts of 3-5%.

Additionally, fibodo’s ability to link seamlessly with social media platforms like Facebook and its back end data analytics mean that professionals have been able to improve their customer insight, sales and marketing.

For more information watch the video below:

Campaign visuals available on request.

Notes to editors
fibodo is a British-based technology company, founded by former PGA golf professional Anthony Franklin. Its FIBODO app empowers people to find, book and do sport and other activities in their local area by connecting them with activity providers or hosts. The platform also provides an online business tool to a growing number of freelance golf professionals, tennis coaches, personal trainers and fitness coaches, which manages their schedules, handles payments and attracts new customers.

fibodo has been core to the British Golf Industry Association’s annual campaign to attract new and lapsed players: National Golf Month. In 2017, fibodo will once again be the technology backbone of this campaign.

Media contact:
James Thellusson / James@dissident.biz / UK +44 (0) 7973633249

Why Company Sports Schemes Can Fall at the Last Hurdle

Health, wealth and wisdom have been inextricably linked since nursery school and today few self-respecting corporations lack a sports or fitness employee offering. From occasional summer softball outings to a fully blown gym or health plan membership, employees have never had so many wellness options to choose from.

These sorts of schemes represent a significant investment on behalf of employers – so why is it so many of them really don’t engage employees in quite the way they should? More often than not the answer is, quite simply, not enough people know about the opportunities open to them or aren’t sure about how they go around taking advantage of them.

“Platforms, such as fibodo, help employees enjoy a good work / life balance and bypass the issue of people not understanding what their employers are doing for them.” Simon Hawtrey-Woore, Director at fibodo for business

Simon Hawtrey-Woore, Director at fibodo for business, a UK-based social and health online platform, explained “fibodo visits companies every day and hears the same thing – businesses have made the investment into health and well-being opportunities for staff only to see the initiatives fail simply because employees don’t know – or know enough – about what has been put in place for them. This is a waste of both money and opportunity; we all know that engaged people make great employees but we also know that budget is precious so needs to return results. Consequently, businesses are stuck in a holding position of investing in the right initiatives but failing to enjoy the returns because there is a single point of failure.”

Technology is the key to bypassing this conundrum; Hawtrey-Woore added “At fibodo for business we have taken the step of creating a bespoke business platform, making it easy for employees to find and book a range of activities. The usual model is that the employer underwrites the platform but staff can use it to access work activities as well as social ones with family and friends outside the office for no additional cost.”

“We are passionate about seeing Brand X’s people enjoy a good work / life balance as we know this, ultimately, serves us well as employers too. Today’s employees are largely technically very savvy and this is set to increase – therefore it makes sense to move to digital solutions, especially when trying to engage with large amounts of people.”

Taekwondo Improves Golf – Really?

At fibodo, we often witness firsthand the incredible fitness benefits that sports provide for professional sports people.

Take Taekwondo for example. Not only is it great for your physical and mental health, but you can use it to enhance and take other sports to new levels.

Taekwondo compliments golfers of all levels, and helps to restore, improve and maintain optimal functional movement patterns and maximise golf performance.

Why?

Well, Taekwondo is ultimately about proper breathing, high levels of stability, internal strength and balance.

To find out more, we spoke to Paul Wesselingh, the 2013/14 European Seniors Golf Tour number one.

Paul has actively engaged in Taekwondo to aid his game.

Golf and Taekwondo are worlds apart,
Is that a fair assumption?

Yes I agree. Golf and TaeKwonDo are so completely different and really are not an obvious combination. I took up TaeKwonDo again in the early 90s, having originally started it when I was at college. I only took it up again as a fitness opportunity when I was a club professional, when I felt I needed something to take my mind off golf, and during the winter months. I excelled at it and soon became a 2nd Dan black belt. The problem with TaeKwonDo is that it is generally a contact sport which could also results in injuries, so I always had to be careful.

Do you think practicing Taekwondo enhances your game as a golfer?

It obviously made me fitter, more flexible, and the mental awareness was relevant to golf. However since the age of 45 I prepared for the Seniors Tour by and reduced the amount of contact Taekwondo, but still enjoyed practicing its various aspects.

Can you incorporate Taekwondo techniques into a game of golf? Can you give us a few examples?

Besides mental awareness, the big thing with TaeKwonDo is that it is an explosive sport in relation to the movements such as kicks and punches. That can be good obviously for the power move to generate club head speed.

Are there any classes that are specifically designed for golfers? If not have you thought about starting one?

I am not aware of any classes designed for golf. If someone was to use TaeKwonDo as a fitness program for golf, I would advise they stay away from the contact element such as sparring and competitive fighting, but it certainly offers in maintaining fitness, and does support core muscle groups. 

To find out more or to contact about Paul Wesselingh, you can visit his website here.