fibodo believes the most important relationship in health and fitness is between the Personal Trainer and client. Studios can benefit from this relationship by bringing the PT closer into their business and empowering them.
On the BBC, Facebook has been discussing the most important person in the future is the influencer. We would argue that the PTs are the biggest influencers in the fitness industry – they are the main contact point for gym members and so can make or break the relationship.
Ever wondered what value a professional PT team might add?
How much revenue could your PT team add to the bottom line, by helping engage new audiences and developing your membership community? So, what can you, as a gym owner, do? Start looking at your PT team as an untapped asset, rather than a ‘tenant’ within your business.
Gyms benefit when PTs are empowered:
Bring them into the business, give them the best business tools, and help the guys to secure more bookings, maximising their time and earning potential within your group.
PTs, many of whom operate below 30% capacity, should act as your ‘new member’ lead generation army – support them in reaching new clients outside of your membership. Become their lead generation partner, create assets, set targets and monitor performance, theirs and yours!
Add value to your membership, by making it super simple to make hassle-free bookings of group classes, when they feel the inspiration!
Engage your PT team and dominate social media. A gym chain with 100 empowered and pro-active Personal Trainers can substantially increase your reach. 10 posts per day by your marketing dept, can all of a sudden become 1,000, with every message consistently promoting your brand.
Develop constancy in the services you offer, and the way your PT team deliver them. Members will find it easier to purchase, and become loyal to the services supplied at your gym, rather than the PT; so if the PT leaves, the member remains with you.
Make informed decisions to maximise group class participation, servicing the maximum number of members at busy times, managing your gym time tables through a deeper understanding of participation data.
Gym chains should embrace the Personal Trainer, offer career development and prospects, whilst being fully compliant with IR35 legislation.
Your PT team should send booking confirmation, reminder and follow up emails to clients. Based on 100 Personal Trainers delivering 30 sessions per week, this would mean in excess of 150,000 personal communications per year. Brand these to promote memberships to non-members, and retail offers to existing members.
Empowering your PT team, and help them reach their personal career goals. An engaged and productive PT working at 80% capacity within a 37.5 hour week, at an average of £30 per hour, is capable of creating revenue in excess of £45k pa.
fibodo, the award-winning booking management platform, is passionate about maximising the value of PTs to your gym.
Find out how we do this and much more by visiting fibodo at stand L79.