72% of Brits have bailed out of a pre-booked activity – costing professionals a fortune. Here’s how one Golf Pro cut cancellations easily…
Jonathan Lamb, 53, has been a golf pro for over 30 years, now based at Tehidy Park Golf Club, Cornwall. He offers one-to-one lessons as well as running group sessions and charges clients on an hourly basis.
He says: “Previously, around one in three client bookings would result in a late cancellation or no-show, customers would bail out with a weak excuse – or not even show up at all.
“It’s frustrating, both for myself and the genuine customers that weren’t able to book due to me showing no availability, which obviously also hurts me financially. People didn’t fully understand that our livelihoods rely on the sessions we deliver.
“The excuses were different every time; their car wouldn’t start, they had a dental appointment, or they were simply stuck at work.
“I realised something had to change or I was never going to make my time profitable. I’ve been using a booking management tool – fibodo, and when bookings are made payment is taken. This has meant that the number of no-shows has reduced dramatically, I can organise my days more efficiently and I can put more money away each day.”